Preception on working ‘hard’
Posted by Brandon on September 3, 2009 · Leave a Comment
There’s a theory of “working smarter and not harder” in which I’m a huge fan of. The theory runs true in a lot of the things we do in this industry.
One solid campaign can perform just as good as ten “thrown together” campaigns. When building your campaigns, don’t just throw together a landing page and call it good. Instead, optimize your landing page. There are many affiliates out there who get away with throwing content in a page and redirecting the traffic straight into the offer. while that works, think about your returning traffic. if your only out to make a quick buck, then fine, redirect all you want. But if your in this business for the long haul. Take your time building these things in order to retain your traffic, make the user feel secure about what they’re getting into, and therefor maintaining the integrity of your campaign management.
Trust me, in time, you’ll be much happier, and your users will continue to visit you and see what else you’ve got for them.
Over 5 years of affiliate management and marketing including but never limited to SEO, PPC, SEM, Email marketing, Social Media, Media buys, Contextual marketing, and anything in between. My number one objective is to make my affiliates the most money possible and creating the strongest relationships in the industry.