The commandments of Being a good AM

I just read a post here that gives a great explination of what i think to be the unwritten rules of affiliate management.

My favorite is #3 and i can’t stress this enough to any other affiliate manager in the business.

“3) Thou shall know what the hell you are talking about

I don’t care if you’ve been in the affiliate game for 1 month or 6 years.  KNOW WHAT THE HELL YOUR TALKING ABOUT.  I’ve had affiliate managers who don’t know what a scrub is (they had to check with their manager).  I’ve had affiliate managers who don’t know the difference between traffic sources.  I’ve had affiliate managers who can’t tie their own shoelaces.  Figure out what you are doing and learn about your industry before you make a fool of yourself. “

you can read the full post here

SOLD OUT! But try this instead…

Have you ever been our shopping for a certain product only to find the shelf empty with what you were looking for? After looking around for the product and not finding what you wanted, you start to look for quick alternatives. The product right next to your empty shelf might be just the same thing with a different logo. If the price isn’t extraordinarily higher than compared to the original price of your once sought out product I’m sure consideration for this new purchase might be in order.

This correlates DIRECTLY into affiliate marketing and what is called herding. A study, recently taken, shows that people are more likely to purchase something knowing that their original intended purchase is no longer available to them.

Read more on the study taken, here

Scarcity can be a very effective marketing tool as long as it’s used properly and in moderation. Try to implement this slowly in your campaigns and see if there’s any effect on conversions. But proceed with caution, you don’t want to overuse the scarcity tactic too much or it won’t have the full effect of your initial intentions.