SOLD OUT! But try this instead…
Posted by Brandon on October 21, 2009 · Leave a Comment
Have you ever been our shopping for a certain product only to find the shelf empty with what you were looking for? After looking around for the product and not finding what you wanted, you start to look for quick alternatives. The product right next to your empty shelf might be just the same thing with a different logo. If the price isn’t extraordinarily higher than compared to the original price of your once sought out product I’m sure consideration for this new purchase might be in order.
This correlates DIRECTLY into affiliate marketing and what is called herding. A study, recently taken, shows that people are more likely to purchase something knowing that their original intended purchase is no longer available to them.
Read more on the study taken, here
Scarcity can be a very effective marketing tool as long as it’s used properly and in moderation. Try to implement this slowly in your campaigns and see if there’s any effect on conversions. But proceed with caution, you don’t want to overuse the scarcity tactic too much or it won’t have the full effect of your initial intentions.
Over 5 years of affiliate management and marketing including but never limited to SEO, PPC, SEM, Email marketing, Social Media, Media buys, Contextual marketing, and anything in between. My number one objective is to make my affiliates the most money possible and creating the strongest relationships in the industry.