Communication and campaign management

I came across a campaign the other day that was performing well at the beginning of the month and slowly but surely dwindled away towards the middle/end of the month. As I noticed this trend of the campaign, my initial reaction was to contact the owner of who was running this offer. After a couple phone calls and a few emails sent out to the publisher, I had received no response. Now there are two things I could have done at this point. Let it run through the rest of the month, or redirect the offer to something else. Redirecting offers is not something I like to do, there are ad copies that need to be considered, keywords that might be being bid on, and/or targeted email lists that this campaign may have initially been set up for. I chose to let it go hoping we could get in contact with that publisher in order to discuss and agree on something else.

I finally get a call back from this particular person running this offer. As our introductions finish, I mention to them that the current offer they’re running is sucking ass. They mention to me that this offer (and my company) was the topic of conversation this morning and how can they run anything else from me based on this particular offer. ???.

I can completely understand when an offer sucks that it doesn’t reflect well from that merchant. But what some people fail to keep in mind is that as an affiliate network, we’re receiving campaigns from SEVERAL merchants at any given time. I asked them to take this in consideration and not be all too quick to judge my entire company as a whole based on one single campaign.

I didn’t want to divulge too much into a traffic issue. So I suggested that I inquire about the offer with the merchant and we see what may have happened to the campaign. I know this might not have been the quickest solution but, given the speculation of the way my company runs, I have only limited of options for satisfaction.

What I’m saying with all of this is, don’t be so quick to turn the back on a network as a whole based off a single issue. I can understand payment issues, sure, or even maybe consecutive problems with reporting, OK fine. With what you might take away from a simple phone call, early, could save a world of stress for both you and the guys on the other end.

Cheers!

Twitter getting a clue

Today I read about twitter implementing what they should have started off with initially. Advertisements. I know that you can only run an ad-free platform for so long before you have to start making money. It’s just too bad they had to wait this long to finally go about doing it. some of the small edits are as follows;

Following a large amount of users or following and unfollowing, or following and unfollowing the same users in a short amount of time

- Having a small number of followers compared to the amount of people you are following

- Updates that consist mainly of links.

- Large number of people who are blocking a particular user

- Posting duplicate content over a number of accounts

- Attempting to sell followers

- Posting multiple unrelated updates to a topic using #

- Sending large numbers of unsolicited @replies in an attempt to spam a service or link

It was only a matter of time before they figured out they need to MAKE money for this upcoming social network.

What do you think you’re going to start promoting on twitter now?

Losing Touch

Sometimes there are things that keep us distracted from what we’re intentionally trying to either finish or progress on. What I find myself doing sometimes is getting tangible with my tasks. Doing one thing on my sites sometimes I run into a problem where I stumble upon three or five other things that I find I want to do to my site. Although getting tangible on your mission is fine, keep in mind the original motivation should never be overshadowed.

When setting up multiple campaigns, make sure, even when distracted, that your site or landing page doesn’t lose its integrity. I’ve seen many people get so distracted from their original tasks that they lose focus and end up running a shotty campaign.

Just make sure you stay focused on your main objective. Take notes of any sites you stumbled on and go back to them later. Finish the one project/campaign and then move on to the next. You’ll not only be more productive, but your days will go by so much quicker having ‘more’ to do.

Preception on working ‘hard’

There’s a theory of “working smarter and not harder” in which I’m a huge fan of. The theory runs true in a lot of the things we do in this industry.

One solid campaign can perform just as good as ten “thrown together” campaigns. When building your campaigns, don’t just throw together a landing page and call it good. Instead, optimize your landing page. There are many affiliates out there who get away with throwing content in a page and redirecting the traffic straight into the offer. while that works, think about your returning traffic. if your only out to make a quick buck, then fine, redirect all you want. But if your in this business for the long haul. Take your time building these things in order to retain your traffic, make the user feel secure about what they’re getting into, and therefor maintaining the integrity of your campaign management.

Trust me, in time, you’ll be much happier, and your users will continue to visit you and see what else you’ve got for them.

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