SOLD OUT! But try this instead…

Have you ever been our shopping for a certain product only to find the shelf empty with what you were looking for? After looking around for the product and not finding what you wanted, you start to look for quick alternatives. The product right next to your empty shelf might be just the same thing with a different logo. If the price isn’t extraordinarily higher than compared to the original price of your once sought out product I’m sure consideration for this new purchase might be in order.

This correlates DIRECTLY into affiliate marketing and what is called herding. A study, recently taken, shows that people are more likely to purchase something knowing that their original intended purchase is no longer available to them.

Read more on the study taken, here

Scarcity can be a very effective marketing tool as long as it’s used properly and in moderation. Try to implement this slowly in your campaigns and see if there’s any effect on conversions. But proceed with caution, you don’t want to overuse the scarcity tactic too much or it won’t have the full effect of your initial intentions.

Losing Touch

Sometimes there are things that keep us distracted from what we’re intentionally trying to either finish or progress on. What I find myself doing sometimes is getting tangible with my tasks. Doing one thing on my sites sometimes I run into a problem where I stumble upon three or five other things that I find I want to do to my site. Although getting tangible on your mission is fine, keep in mind the original motivation should never be overshadowed.

When setting up multiple campaigns, make sure, even when distracted, that your site or landing page doesn’t lose its integrity. I’ve seen many people get so distracted from their original tasks that they lose focus and end up running a shotty campaign.

Just make sure you stay focused on your main objective. Take notes of any sites you stumbled on and go back to them later. Finish the one project/campaign and then move on to the next. You’ll not only be more productive, but your days will go by so much quicker having ‘more’ to do.

Whats the “Bing” idea?

While most people have heard of the yahoo acquisition of MSN’s search engine model. There’s going to be still be a lot of confusion on what/when/why/how much amongst everyone.

The thing you have to think here is that Bing although pretty relatively new there’s going to be a lot of major tweaking when going to ‘SEO’ your sites. There’s been some much great success on Bing as far as what I’ve seen. But don’t think you can take your pre-optimized page from Yahoo or Google and throw it in Bing and think it’s going to pick up traction.

The demographics are different, the results are driven different. but most of all, the content is going to be read in an entirely new format than the competition. which means, all you ‘little guys’ out there, get ready for a great ‘level’ playing field.

Let me know when your ready to talk about what is already working on this new, hopefully soon to be, great competition for the big G.

…. Is Dead

How many times have we heard these dire words said in connection to some aspect of the internet?  When the first dot-com bubble burst back in 2001, people actually said “the internet is dead.”  Since then, we have heard that email, banners, paid content, and a host of other industry practices were dead.  But, do things really die in this industry, or do they change and evolve in new ways that we can’t always predict?  We can certainly debate this idea about many activities that have been declared DOA.  However, we can safely say that one marketing initiative once declared dead by many in the industry is very much alive.  A few years ago email marketing was certainly seen as being on its last legs.  Many marketers were so discouraged by their results that they decided to abandon the medium entirely.

As we all know today, email marketing is thriving, with marketers finding tremendous success with this medium.  Where many people saw only insurmountable challenges, others saw opportunity and found ways to get their emails delivered, opened, and responded to.

It wasn’t long ago that the search marketing industry was turned on its ear by algorithm changes made by various search engines.  Sites that came up on the first page in search results one day seemed to disappear the next.  Similarly to email, there were those who decided that the new environment was to difficult to navigate so they moved on to other marketing methods, rather than try to learn how to work within the new search landscape.  While others took the changes as a wake-up call to get their web pages more organized, cleaner, and more content oriented, realizing that they are providing information to the internet and not just buying traffic for their campaigns.  A few months after the new algorithms went into effect I, noticed search campaigns being geared more towards the pre-sale of an offer and web pages being more informative on the products they marketed.

Lately, I have been hearing that one field entries, including zip and email submit offers may be the next practice that is declared dead.  These types of campaigns have been around for some time, going through their own cycles of being saturated at some points, and fresh at others.  They have performed well for both search and email marketers, but have generated the most response in the incentive industry.  Today, we may be seeing some saturation with these campaigns, but that’s not to say that they are dead.

As with some of the other marketing practices that have been declared dead, innovation is the key to keeping these kinds of offers effective.  In looking at the number of affiliates who are marketing these offers effectively, I notice that many of them are not using incentivized sites or email.  Instead, they are thinking outside the traditional box and finding new ways to market these offers successfully.

The next time you hear that some marketing tactic is dead or dying, look at it as a potential opportunity.  When many marketers start walking away from a medium, those who persevere and find ways to overcome the challenges may just find even more success in the new environment

“Change has a considerable psychological impact on the human mind. To the fearful it is threatening because it means that things may get worse. To the hopeful it is encouraging because things may get better. To the confident it is inspiring because the challenge exists to make things better.” King Whitney Jr.

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